HUNTSVILLE — A time of crisis has turned into a moment of evolution for a downtown Huntsville yoga studio.
“We are pivoting to online,” she said.
Chisholm-Smith said, while the studio’s landlord had been supportive during the crisis, the economic reality of operating the physical studio at roughly half capacity for an indeterminate amount of time upon reopening, as restrictions and precautions continued, was not sustainable.
She had operated a studio on Main Street since 2007.
But she, along with fellow instructor Wendy Martin, owner of Sacred Breath Yoga, would now continue to offer virtual classes online, as she had done since COVID-19 restrictions first came into effect, instead.
The crisis seemed to have shifted many storefronts into e-commerce, as online ordering options increased among several local businesses.
And it seemed to work for the yoga studio.
“Online is going really well,” said Chisholm-Smith. “And a lot of our clients were actually asking that we never stop online because they are feeling like it’s so much easier and safer for them.”
Online classes, she said, averaged about 30 participants.