Latent customer needs can be discovered and knowable, says UAH professor

Latent customer needs can be discovered and knowable, says UAH professor

Identifying latent customer needs can help new products avoid the scrapheap of failure, says Dr. Yongchuan “Kevin” Bao. Newswise — HUNTSVILLE, Ala. (Oct. 22, 2020) – Companies can discover customer needs that are unknown to customers themselves through learning […]